I’m old enough to remember the eighties

and the various trends that succeeded and failed

but the one that had us most on our knees

was when bottled water first came on sale.

 

How we pointed and laughed at yuppie chaps

pouring Perrier onto ice and lemon

wasting money on what came free from taps

and staying sober into the bargain.

 

We were totally sure that this crazy fad

would be over and done with in no time at all.

Blissful ignorance of the power of the ad

and coercion possible with media bankroll.

 

The public have long been scared, duped and played

convinced to contribute to the corporate cash cow.

The industry has power, the environments destroyed

and none of us are laughing now.