I’m old enough to remember the eighties
and the various trends that succeeded and failed
but the one that had us most on our knees
was when bottled water first came on sale.
How we pointed and laughed at yuppie chaps
pouring Perrier onto ice and lemon
wasting money on what came free from taps
and staying sober into the bargain.
We were totally sure that this crazy fad
would be over and done with in no time at all.
Blissful ignorance of the power of the ad
and coercion possible with media bankroll.
The public have long been scared, duped and played
convinced to contribute to the corporate cash cow.
The industry has power, the environments destroyed
and none of us are laughing now.